Kitchen Makeover iPad App iGranite Video by Granite Transformations

Kitchen makeover brand, Granite Transformations has achieved the 'holy grail' of home improvement marketing, by developing an iPad app that enables customers to preview exactly how new benchtops, doors, drawer fronts and other elements will appear in their own homes. Rather than just employ stock images of standard kitchen roomsets for visualising a makeover, its innovative iGranite app allows users to photograph their very own kitchen then manipulate the image to try out different colour and material combinations.

Using one of the in-built cameras in the latest iPad2 tablet computer, or a digital compact in conjunction with the original iPad version, the customer or Granite Transformations stockist can photograph an actual kitchen, then upload the stills into the application's image database and overlay new worktops, doors, drawers and splashbacks onto the existing surfaces. So instead of just imagining how a change in décor might look, the customer sees the actual finished result - and it works for bathroom makeovers too.

"One of the greatest challenges facing the home improvements industry has always been getting customers to visualise the end product. Well now they can," says Granite Transformations' Director, Colin Mackenzie. With over 170 branches worldwide "Innovations like iGranite are amongst the benefits of being part of a worldwide franchise organisation", Colin says.

Available as a free download from the iTunes App Store, iGranite is undoubtedly a powerful sales aid, which is already being used by Granite Transformations franchises and their staff, both in the showroom and the customer's home, where design consultations and measuring up take place. The program itself holds high resolution images of current products, including Italian granite, quartz and recycled glass benchtop surfaces, replacement doors in high gloss colours and woodgrains, and a selection of glass mosaic tiles from sister company Trend. With the touch of a fingertip, these can be digitally applied to different areas of a kitchen image, mix'n'matching the various materials and finishes until the desired look is displayed on screen.

For further information on Granite Transformations, please contact Granite Transformations on 1300 30 66 66 or www.granitetransformations.com.au

Before Kitchen Makeover

After Kitchen Makeover