Viridian New World Glass solutions - a new perspective in CSR glass
CSR Limited announces a new name in glass. It's Viridian™.
Representing a $1 billion plus commitment to more sustainable, market-responsive
building products and technologies, Viridian is the sum of two impressive parts.
One is the market-leading Australian and New Zealand Pilkington glass business
acquired in June 2007, and the other is the innovative DMS Glass acquired in September 2007.
Viridian builds upon the considerable resources and heritage of the two organisations
under a new brand and a new market vision, all backed by the quality, reliability,
service and certainty of CSR.
Under the direction of Executive General Manager, John Hodgkinson, Viridian will
operate within CSR's renowned Performance Systems Group, which comprises a portfolio
of similar environmentally friendly and energy-efficient building products. These
include Bradford™ insulation, Bradcore™ panels, Hebel™ lightweight
concrete and Edmonds™ ventilation systems.
"This is a very exciting time for both Viridian and CSR. The launch of the new brand
provides us with an opportunity to take a fresh approach to glass and the market we
are in," said John.
"Viridian holds a prominent position in the industry and we will be looking to use
this to facilitate transformation in the glass and glazing industries, particularly
in the area of energy efficiency.
"Energy-efficient glazing is the indisputable next step, after insulation, towards
reducing energy costs and greenhouse gas emissions in dwellings and workplaces.
"In Australia, less than 10% of dwellings make use of energy-efficient glass, compared
to around 90% in the US. We have a long way to go," said John.
CSR has a wider vision for Viridian, one that extends beyond sustainability.
"Viridian glass solutions bring light, views, warmth and a sense of space while
offering protection from noise, glare, intruders and onlookers. We have glass that
provides a resilient physical barrier even when broken, glass that transmits light
yet blocks heat, and even glass that can clean itself.
"We want to raise awareness of this versatility in glass, so builders, designers,
architects, and end-consumers can gain a new understanding of what a whole range
of high-performance glass systems can do.
"Ultimately, we see our investment in Viridian reaping huge benefits for our
community: better, more flexible architectural achievements; a growing contribution
to tackling climate change issues; a better standard of living for all homeowners;
and an ongoing and rising contribution to the national economy," said John.
For further information contact:
Viridian
phone: 1800 810 403
web: www.viridianglass.com
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