Preference Floors Aquires Ecologic Group

Company Announcement

We wish to advise that the Ecologic Group has been acquired in a private sale.

The sale will see the ongoing Australasian distribution of Ecologic's natural flooring brands including; Wicanders Cork Flooring, Hydrocork, Amorim Cork Underlay & Artisan Oak Flooring, transferred into a new business entity trading as Preference Floors.

With the planned integration of existing and experienced personnel along with extensive product and supply channel knowledge the new business will build on its reputation for delivering highly competitive on-demand flooring products. The sale process will enable Preference Floors to build a broader Australian and New Zealand flooring distribution footprint and will see a faster roll out for a range of new products, distribution and sales initiatives.

Preference Floors with its head office in Smithfield, Sydney, has established representation and warehouses in Brisbane, Sydney, Melbourne and Adelaide and will provide a natural fit for Ecologic's existing product range and distribution channels. The Ecologic products will be complimented by Preference Floors growing list of popular brands that include;

KRONO Swiss Floor Solutions, Oak Leaf Wide Plank Laminates, Prestige Oak Flooring, Verdura & Stonewood Bamboo ranges, TIMBERNATE and Legacy Vinyl Planks.

We are confident that after a brief period of transition, personnel responsibilities, distribution channel management and customer service support will be handled as smoothly as possible.