'iezzi' are making a name building B2B brands.
You don’t need to hire a sky-writer or yell from the top of buildings to get attention. According to Anthony Iezzi, Director Creative at iezzi™, a Melbourne-based design and advertising agency, the key to making a name for yourself is to create a single but compelling message that speaks the language of the industry targeted and is communicated at every level.
This is just what iezzi, pronounced 'yet-zee', does for its clients - complete and carefully managed brand building. From internal launches to trade catalogues, magazine advertising and editorial through to online presence and mass media, the brand message they create for a client is clear and consistent throughout.
iezzi have cemented the place of leading brands in the construction industry, Hyspan and Hybeam by futurebuild being highly successful examples. How? This agency takes the time to really get to know their clients and the industries they work in. This means they learn the language, get to know the people they are talking to and have become experts in very specialised areas along the way. |
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You will find the team at iezzi working busily out of an inner city Art Deco office that hints at the style they bring to each job. From this economical space and with a team that is trim yet rich in creative ideas, writing, production and new media expertise, they are able to offer cost effective solutions on each job while making sure it is no less effective in marketing terms. This is what a boutique agency can offer that larger operations cannot. That, and the promise that each job will be looked after from beginning to end by the same person who takes the brief.
The A to Z on B to B.
Business to business (B2B) marketing is as sophisticated as Business to Consumer (B2C). The message needs to be moulded to the medium appropriate to the specific industry and communications need to speak directly to their needs not just as 'businesses', but also as consumers themselves.
As Anthony Iezzi explains it, "At the end of the day B2B decision-makers are, by nature, consumers. So the same marketing principles apply. If you look at the overall quality of creative work in B2B in Australia, you would have to say that B2B clients are not getting the respect they deserve."
To this end, iezzi offer every kind of service, rather than focusing on the conventional. B2B clients will often involve the team at iezzi in strategy and idea generation, an open and faster moving process with proven results.
The true test of any agency is success in the market and ultimately, the loyalty of their clients. Over ninety percent of the income iezzi generates is repeat business, which is testimony to the quality of the creative work delivered. Deeko the number one brand in commercial napkins; Hygenex the leading choice in washroom hygiene solutions; and futurebuild Australasia’s leading producer of engineered building products are just some of the clients who have recognised the advantages of an agency that understands business to business marketing and who are there to confer with when they call.
Of course, the best communication speaks for itself. A taste of the latest crisp and clean iezzi creative work can be viewed online at www.iezzi.biz
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