Oz sealer from Dry-Treat protecting the BBC
The global reach of Dry-Treat, an Australian developer and manufacturer
of high tech sealers for porous surfaces seems boundless, with the products now distributed
in 35 countries. All the sandstone in the new £240mil BBC Scotland Headquarters building
has been sealed both with Dry-Treat's ENHANCE-PLUS colour enhancer, and STAIN-PROOF, their
flagship invisible impregnating sealer.
"We're a high tech minnow competing in a sea of large corporations", commented Gabriel
Chapman, Dry-Treat Brand Manager. "I'm lucky that the technology and quality of our
products gives us this incredible word of mouth exposure. When you're a manufacturer,
you don't necessarily have much contact with the end user of your products, but Dry-Treat
pops up everywhere - recently we've discovered a temple in India, The Samsung Museum in
Seoul, the new Police Memorial in Canberra, and now the new BBC Scotland Headquarters
sealed with Dry-Treat products."
"Our success is not just technology based - features and benefits will only take you so
far" remarked Chapman. "Our business model supports Dry-Treat distributors, dealers and
accredited applicators, with constant upgrade of our training programs, customised marketing
and by not being greedy. Dry-Treat dealers don't have to suffer 4 other dealers down the road
selling the same thing. For a massive corporation this doesn't make sense - you sell as much
to as many people as you can, but for us, quality dealers and applicators help to create our
reputation in the market.
For further information contact:
Dry-Treat
phone: +61 2 9954 3211
fax: +61 2 9954 3162
web: www.drytreat.com
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