Automated kitchen quoting from mynewkitchen.com.au
Quoting - It's a headache of a job, but an activity that is
essential to staying in business.
Customers today need multiple kitchen quotes before deciding to purchase a
new kitchen (or not purchase) which means that many kitchen manufacturers
provide free quotes (at great expense) with nothing to show for the exercise.
So how much does it cost each manufacturer to unsuccessfully quote each
kitchen?
For a small kitchen manufacturer (which is the majority of the market), we
estimate that each kitchen quote requires about 5.75 man hours of work to
complete (not to mention cost of transport, fuel etc).
These 5.75 hours consist of:
| 15 minutes | Initial Phone contact, obtain customer details, discuss high level wants, needs and scope of project. |
| 90 minutes | Travel time to and from customer's residence. |
| 90 minutes | Measuring kitchen, discussing wants and needs, designs, form and function. |
| 120 minutes | Drawings and costing proposed kitchen. |
| 30 minutes | Following up your prospective customer to find out whether you got the job or not (days or weeks). |
| And if you are good enough to get the job, additional time for: |
| 90 minutes | Finalising colours, finishes etc. |
| 90 minutes | Signing up customer (including travel time to and from customer's residence). |
At say, $50 per man hour (including wages, workers compensation, wages, and
overhead, such as holiday pay and sick pay and not including cost of transport,
fuel etc) this works out at a stunning $287.50 per quote!
For 4 quotes per week, this works out at 36 hours per week or $1,150 per week
or (for 48 weeks) $55,200. (These figures are estimates and readers can figure
out their own costs and assumptions).
Is there a solution to this costly quoting overhead?
At mynewkitchen.com.au, we believe there is a solution.
mynewkitchen.com.au (MNK) is an online, automated quoting engine for the kitchen
industry. MNK will automatically respond to customer 'quote requests' on your
behalf according to your business's pricing model for kitchen components.
The major benefit of MNK to Kitchen Manufacturers is that it performs the role
of an online customer lead generator and customer qualifier. You will get instant
access to all quotes in your chosen territory without additional marketing, site
attendance (mostly after hours), workshop disruption or requiring additional
personnel.
MNK targets the massive online community as a new marketing channel for the
kitchen fabrication industry, and acts as a funnel to bring business to MNK members.
MNK will have both Retail and Commercial Customers (builders, estimators,
developers, and designers) requesting online quotes in our system.
This service will be free during a trial period while each manufacturer sets up
on the system and becomes familiar with its operation. This service will be free
to Retail Customers so that they will have no barrier to using our online service.
The mynewkitchen.com.au is an indicative quoting service. All quotes are subject
to a final measure and quote by the manufacturer, as well as any quality design
/ up-selling ideas offered by the manufacturer.
Our website has detailed information on the system's features and benefits for
Kitchen Manufacturers, Builders, Estimators, Designers and Showrooms.
For further information contact:
mynewkitchen.com.au
phone: 1300 794 620
fax: 0409 600 217
web: www.offcuts.com.au
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