NEWS ARTICLE ARCHIVES

Save Yourself Resin Flooring Headaches from FLOORChef

A one-minute email to save you resin flooring headaches #BewareMarketing

If you know what type of resin flooring technology you need (#ChooseRightTechnology), there are a few additional points that can save you some big headaches.

Remember "oils aint oils"

Firstly, we might be talking about resin flooring here, but the famous "oils aint oils" line could never be more appropriate. Many clients are lured by the charms of a cheaper price, but in the world of resin flooring there's probably good reason why a particular product costs a fraction of its counterparts. Don't make the mistake of dismissing something that costs 50% more but lasts four times longer as "too expensive".

Test results can be seductive

Secondly, product manufacturers can swamp you with confusing numbers based on results from all sorts of tests. While these may help paint the picture of a quality product, don't let it blind you to what you really need. For example, an epoxy with 95MPa compression strength may sound mighty impressive, but is it really necessary for a department store? It's a big overkill considering most concrete compression strengths are less than 45MPa anyway. If you get seduced by statistics then you may end up paying for more than what you really need.

Stay true to what you really need

Finally, spread your research across a number of sources for a balanced view. Unfortunately you can run into some big promises and empty claims every so often. Keeping your needs in mind as a fixed reference point will help avoid being swept away by such ploys; for example, promoting resin flooring technology as "10 times stronger" than another may be good marketing fodder, but what does that really mean for your project?

If you have any questions about marketing awareness, please don't hesitate to reply to me directly.

Keep Smiling,
Jack Josephsen - Head FLOORChef

Company Listings: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z