Protective Coatings manufacturer Shieldcoat has adopted a new tagline of “Shieldcoat: Your Solution”.

In line with branding changes implemented earlier this year protective coatings manufacturer Shieldcoat has adopted a new tagline of "Shieldcoat: Your Solution".

The change was effected to more closely match the company's focus of not merely being a coatings manufacturer but a coatings solution provider. Managing director Mark Slater said the new moniker addressed the company's increasingly divergent range of services. " 'Your Solution' is a play on words that epitomises two things. Firstly that Shieldcoat has the solution to satisfy our clients' every need - from formulation to application and even their business development and marketing. Secondly that we pride ourselves on being a leader in solution acrylics technologies," he said.

The change follows on from recent developments such as the opening of branches in Queensland and the UK as well as a stand-alone coatings solutions consultation arm "Protective Coatings Solutions" based in Australia.