JELD-WEN Australia Is Back On The Block

After a hugely successful 2011 series Nine Network's The Block is back for its fifth season and JELD-WEN Australia - the name behind the brands of Stegbar and Corinthian Doors - have come on board again to help the contestants bring their designs to life.

JELD-WEN Australia Director of Marketing Bruce Tosello said shows like The Block are so successful because they inspire homeowners to make the decision to renovate their own homes.

"When you factor in the considerable costs associated with moving or building a new home, it's no surprise that more than ever before Australian's are making the choice to renovate their existing home. This trend is set to continue according to the HIA who tracked data and statistics last year which revealed that each time a series of The Block was broadcast there was a measureable increase in renovation spend across the country," said Mr Tosello.

"The great Australian dream of owning your own home is key to the residential housing industry which is a vital sector that employs many thousands of people both directly and indirectly. Keep in mind that across Australia there is almost $32 billion worth of renovation activity taking place, and I think it's more than fair to say that a series of The Block definitely stimulates renovation designs and trends.

"As a market leading supplier to the residential housing sector, JELD-WEN Australia has been on board with this series since day one back in 2003 and over the past decade it has been a great vehicle for us to showcase the vast range of products available through our major brands of Stegbar and Corinthian.

"it's definitely no mean feat renovating from scratch four houses that are more or less completely derelict when the contestants arrive but our team is well used to the chaos and tight deadlines that prevail each year on set.

"This year will be no different and we will be collaborating with the contestants as they set about bringing their renovation to life and we always make the deadline for room reveal each week, although having said that some weeks are definately more hairy than others!" said Mr Tosello.

Across this series, products from Stegbar and Corinthian Doors will be installed in all four houses providing inspiration for viewers across Australia who are considering their own renovation. All four houses must meet Heritage Overlay Guidelines set out by the City of Port Phillip, and both Stegbar and Corinthian Doors will be working closely to help the contestants recreate and honour original features from the front facades of each terrace for a spectacular finish.

To help viewers recreate looks from The Block, JELD-WEN Australia has created a dedicated website that will be updated weekly with images and information on all the products supplied for each house at www.jeld-wen.com.au.