Disabled Access Lifts from The Platform Lift Company

Platform Lift Company has a tight focus on lifts that provide disabled access to commercial premises

Platform Lift Company have been commended in the recent Pearson, Marketing, hardback publication by Kotler, Brown, Burton, Deans and Armstrong for our marketing strategies.

The Platform Lift Company, which we discussed earlier as providing disabled access lifts, doesn't target the larger and more competitive passenger lift market, allowing the company to focus on the market for disabled access solutions within the commercial and retail sectors and/or residential market.

Marketing segmentation reveals the market segment opportunities facing a firm. The firm now has to evaluate the various segments and decide on the number of segments to cover and the ones to serve.

In evaluating different market segments, a company must look at three factors: segment size and growth, segment structural attractiveness, and company objectives and resources.

It is through our careful and measured marketing strategies we have been able to establish our solid position in the marketplace and, in turn, enables us to consistently deliver top quality service and products through focusing solely on our niche market.