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Mechanically Polished Concrete from Progrind

Dan Murphy's: No more 'whining' about the poor state of their floors.

Melbourne, April 2012: Dan Murphy's, one of Australia's leading off premise liquor retailers, has started installing Pro Grind floors throughout its retail network, with some very positive results.

Dan Murph's boasts Australia's widest wine selection with over 4000 lines in stock. One of the hazards of being a wine retailer is wine staining on the floor, which was affecting the company's maintenance costs, as well as the look and feel of the stores.

Additionally, with weighty stock and pallets being regularly moved around, as well as high customer foot traffic, Dan Murphy's stores require a resilient, hardwearing flooring solution. The original vinyl tiled floor solution was badly affected by wine staining and floor traffic rapidly resulting in a floor that looked 'untidy and worn'.

Pro Grind answered the Dan Murphy's brief with the installation of mechanically polished concrete (MPC). An extremely hardwearing, low life cycle costing flooring solution. The Pro Grind polished concrete flooring has provided a low maintenance, resilient, stain resistant solution, as well as a consistent 'look and feel' that positively affects the aesthetic of their stores. Pro Grind also guaranteed their Dan Murphy's floors for 12 months.

In negotiating for the contract the emphasis was placed on Pro Grind's ability to demonstrate the stain resistance properties as well as the resilience, longevity and hard wearing nature of their floor offering. Extensive stain testing particularly in regards to red wine was undertaken to demonstrate the superior capacity of the Pro Grind product. The Pro Grind product offered them the advantages of their national capacity to be able to deliver this end product in all the stores.

Dan Murphy's said, "One of the hazards of being in our industry is staining on the floor and this can badly affect the look and feel of a store, as well as increasing the time and money spent on trying to keep the floor clean."

"We knew that polished concrete was the solution and Pro Grind provided us with the added reassurance of the quality and consistency of their product for our brand which was the reason we chose them as preferred supplier. We regularly get feedback from customers about our floors, with one or two a month asking head office who does our floors. That has to be the ultimate positive feedback for a retailer," continued Dan Murphy's.

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