Forbo's Artoleum eco-stand win
Forbo Artoleum stand.
The new eco-friendly Artoleum flooring collection from Forbo
attracted a major prize for the company at the recent DesignEX in Melbourne.
Forbo received the Best Stand Award (70m or over) for their display which
reinforced its use of environmentally sound renewable raw materials in a
specially created setting that used the theme of a scene in nature.
"The stand showcased both conceptually and literally how Forbo is creating
better environments," Edie Nyers, marketing manager for Forbo said. "Using the
theme of a scene in nature, or diorama, we were able to reinforce the natural
and sustainable aspects of the new Artoleum and Forbo's other linoleum collections."
Artoleum is used for commercial and residential flooring applications and is
environmentally sound for its full lifecycle - from its base ingredients,
manufacturing process, maintenance and its end of life.
Staff members who manned the stand during the three-day event in April commented
on the many compliments received by visitors who appreciated the welcoming and
lively environment set up to assist prospective and existing customers to find
out more about the range.
The stand engaged passersby with its recreation of a natural environment of leafy
trees and inviting shades from a rainbow that reflected the many colours in the
Artoleum collection.
"The stand's use of a colourful diorama made entirely of Forbo product made the
environmental message crystal clear," according to Melbourne firm Exponential
Design, leaders in exhibition and retail design. "Covering just about everything
in the stand with the product helped illustrate how versatile it is and that
with Forbo, almost anything is possible."
Meanwhile, criteria used to judge the 2007 Best Stand Award winners included visual
impact and design innovation, lighting, flooring and wall finishes, signage, stand
layout and product to space ratio.
For further information contact:
Forbo Floorcoverings Pty Ltd
Address: 23 - 24 Ormsby Place, Wetherill Park, NSW, 2164
Phone: 02 9828 0....
Fax: 02 9828 0....
Web: www.forbo-flooring.com.au
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