Signage and Wayfinding Brisbane from Wood & Wood Designs

GENESIS SALES CENTRE - Brisbane Queensland

The Genesis Sales Centre required exterior branding. The existing signage/branding was not functional so a new family of signs was required. The result was a signage system that utilised strong colours that reinforce the branding while providing easy identification of the site for visitors.

From architectural plans and site surveys at the initial stages, we develop wayfinding strategies and conceptual drawings into full colour comprehensive specification schedules to meet the intended brief or budget. We can also provide a design and construct service - project managing all areas of manufacture and installation.

Wayfinding determines primary and secondary navigation, entry points, decision points and flow around/within the site. A sign type hierarchy will typically consist of directional and identification signage for pedestrian and vehicular use.