Visual Merchandising Trends at EuroShop 2014 from SI Retail

EuroShop: 2014 Visual Merchandising Trends

SI Retail is a provider of solutions in retail. We don't only sell shopfitting equipment and provide supply chain management services but we are here to drive innovation and success in the retail industry. In order to honour our goal, our sale team, product development manager and general manager attended Euro Shop 2014 in Dusseldorf, Germany to bring you the latest in-store and visual merchandising trends.

Euro Shop is the world leading retail trade fair, with the biggest international presence, the most comprehensive range of products and services, the highest quality and the largest array of innovations:

• 200,000 square meter of exhibition space
• 2,000 exhibitors from 50 countries
• 100,000 trade visitors from 90 countries of all industries

This blog post is the start of a series around the 2014 trends in visual merchandising. Below are the different trends identified at the Euro Shop that we will explain in more detail, in future posts.

Trends identified:

Retail shelving and racking with in-built lighting
Coles and Woolworth have already installed this technology in their beauty department but it is still very marginal in Australia.

Raw timber and industrial finishes
The trend is the unfinished look, raw timber and metal.

Movable fixtures with ceiling and floor tracking
This photo is from Shasa store in Los Angeles designed by Dalziel and Pow

Cardboard Displays
Cardboard displays are versatile and eco-friendly.

Printed fabric as picture wall and signage
This is not a store but a simple window with a 3D background.

Innovative Mannequins
Customisable mannequins with interchangeable faces as well as LED lights integrated in them are some of the trends identified.

Flooring
New flooring colours and materials

SI Retail is a provider of solutions in retail. We have the ability to custom make almost anything, so if you see something that you like and you would like a quote, give us a call on 1800 211 122.