Signage Trends Sydney from Architectural Signs

Whilst the current climate may make forecasting a little tricky, a few trends are coming through that are evident.

1. Experiential. Stores, events, and exhibitions need not compete with online but instead offer something online can't- that physical experience. Clever brand displays that immerse consumers will be the winners of 2021.

The challenge will be that experiential displays are often 'hands-on'- not an option for the moment. So think creatively by using choreographed lighting, visuals, sound and motion sensors to safely create memorable and interactive experiences.

2. Pop-Ups. Physical retailers took a big hit during lockdowns. As a result, we're experiencing a demand for 'pop-up' shops with short term leases in retail spots. We expect this trend only to strengthen.

Installations and retail displays will need to be cost-effective and versatile for ongoing use in different configurations within different locations.

3. Sustainability. There's no doubt this is on the global agenda, but it has taken somewhat of a backseat with the pandemic.

Signage Trends Sydney from Architectural Signs.

We've seen a massive rise in disposable items such as PPE, disposable masks and even one-use coffee cups back again. But brand displays don't need to compromise on this.

We're seeing more businesses asking about where the components of their signage are coming from, what happens to them afterwards and how we can all be more accountable to reduce unnecessary waste.

4. Minimal messaging. Did you know the average consumer now gets served 5000 ads/brand messages per day-in comparison with 500 per day back in the 1970s? That's a whole lot of messages to process and register- so guess what? We don't. We simply can't.

Brands have a big job to get noticed these days- and physical presence is only part of the equation. In 2021, we believe the key to getting a good cut through with physical brand displays and signage will be simplifying and reducing the message. And as always, with good marketing, segmenting the audience and making sure any message is highly targeted.

Architectural Signs provides signage across various industries and businesses, including Pop Up Signage and Decals.

For other signage and engraving services, contact Architectural Signs Sydney or head over to their website, www.arcsigns.com.au, today.