A recent Nielsen survey found that many consumers prefer to buy from companies that give back to society. Of those surveyed:
Giving back to the community means benefits for both charities and the businesses that support them. Cause marketing (promoting charitable works as a selling point) can work well for companies. But it's important that this kind of marketing doesn't come across as self-serving. Here are 6 ways to promote your company's charitable works;
- Promote through social media - Use social media platforms such as Facebook, Twitter, Google+ and Pinterest to promote your company's charitable works and engage the community at the same time. Your social media profiles already create a sense of shared experience with your customers; help them get involved with your charity the same way. People love to feel like they can make a difference; look at all the donations collected through social media platforms after natural disasters such as Hurricane Sandy.
- Put articles on your blog or website - Write an article for your company's blog, or create a "community" section on your site that provides details about your favourite causes. Simply draw site visitors to those pages through a small banner that says, "We support This Charity... click here to find out how you can help, too!" Provide a specific call to action that allows customers to join you in your efforts.
- Post in-store signage - Use signage to remind customers about the causes you support. Create signs that give customers a way to help. You might develop a campaign that provides a specific donation for every sale, or asks customers to donate directly.
- Volunteer time and effort - Volunteer time in addition to money. Include employees and customers for a day of charitable giving by issuing invitations and putting up signage to advertise the event. Don't forget to include signage at the volunteer location, too.
- Choose just a few charities and participate in a meaningful way - Choose just two or three charities that you truly care about, and participate in meaningful way.
- Fulfil community needs - Your charitable efforts have a greater impact when they're seen throughout the neighborhood, and you're directly affecting your community at the same time.
Your real motive shines through every time. Promote your company's good works in a way that is designed to help the charity more than the company, and you'll do both (*Internet Source).
Architectural Signs have been providing signage for non-profit events and charities for many businesses including Ronald McDonald House.
For more information on how you can benefit from our signs for non-profit organizations, service clubs and other associations, contact www.arcsigns.com.au.
Architectural Signs has continued to strive to be innovative and customer focused to such an extent that we are now recognised as one of Australia's largest trade engravers. We have been providing engraving and signage solutions since 1979 including outdoor, reception, awards, vehicle signs and braille; see video.