Table tents, branded table numbers and table sign displays perform well in temporary venues as well as permanent ones. Trade shows, expos and other large gatherings where businesses set up booths with displays are perfect examples. Tabletop displays can direct visitor's attention to products, literature, and samples.
They are also a great way to promote your brand, present information about menus, specials or even product information to customers. Some of the table tops signs can be double-sided allowing you to promote in multiple directions at once without taking up additional space.
3 Simple But Effective In-Store Displays
Bringing customers into your retail store is one half of the revenue puzzle. The other half is even more challenging - encouraging those customers to take action, find products they like and turn into loyal, lucrative customers. One of the most effective tools for turning foot traffic into paying customers is signage.
In-store retail signage can attract customers towards top-selling products, prompt customers to buy certain items, and even add extra revenue to existing purchases. Just like a great marketing strategy uses a variety of channels, the most effective in-store signs use a variety of different approaches.
Three highly effective types of in-store signage you could be using to drive retail sales and revenue:
- Benefit-Focused Signage
Benefit-focused signage markets a product based on its advantages. It is in contrast to retail signs that discuss a product's features. If you usually sell high ticket items, benefit-focused signage can be incredibly effective.
- Value-Focused Signage
Value-focused signage emphasizes a product's price and/or the value for money it offers. It is best suited to products in competitive markets in which a range of different options are available. While benefits-focused types are very effective for selling high-end food, value-focused retail signage works well for differentiating one product from others.
- Lead Generation Signage
Lead generation signage encourages people to join a loyalty program, provide you with their contact information, or otherwise become leads. In retail, the most common lead is a customer that expresses interest in a high-value, high ticket item. From lead generation to benefits-focused ads, each of the three signage types listed above play an important role in any retail marketing strategy.
For more information on creating effective table signs and engraving services for your business you can contact Architectural Signs by visiting www.arcsigns.com.au.
Architectural Signs has continued to strive to be innovative and customer focused to such an extent that we are now recognised as one of Australia's largest trade engravers. We have been providing engraving and signage solutions since 1979 including outdoor, reception, awards, vehicle signs and braille; see video.