Outdoor Signage from Architectural Signs, Sydney

Outdoor signs are powerful ads that effectively convey marketing messages, make a statement, and most importantly, sell products and services - without costing a fortune.
Some useful tips
Keep content simple.
People can only read a line or two of text before they pass your sign. Keep your message simple (name, service, contact information), and let colours and graphics communicate key ideas.
Use contrasting colours to attract attention.
Outdoor signs that are dull, boring or blend in with the scenery are a waste of your money. Use colours close to your identity to stand out and for consistency.
Announce your place of business with clear signage.
Professionally welcome customers and clients to your place of business or mark the entrance to a shopping centre or real estate development with clear signage.


Grassroots advertising works.
Neighbourhood yard signs are the unsung heroes of the advertising world. They may not be glamorous, but they're the most effective way to build a word of mouth campaign from the ground up.
Promote your work.
Are you a construction business or lawn care company doing work on a house? Be sure to post a sign so the whole neighbourhood knows what company is making their neighbour's home look great!
Keep track of your signs.
Don't 'post and forget.' Knowing where your signs are at any given time is essential to managing your business' reputation.
Follow the rules.
Different communities have different rules for how, where and when outdoor signs can be posted. Taking the time to read up on the regulations now can save you being fined.
Your sign is your brand.
The quality of the sign should reflect the quality of your business. If your business is a high-end sales company, a cheap, flimsy plastic yard sign will hurt your brand rather than help your bottom line.
Give it away.
Add a brochure box to your outdoor sign so potential customers can take contact information with them. Just make sure the sign is located near the sidewalk so pedestrians don't have to walk across a yard to get the information! (Internet Source*).

Arc Signs have been providing Outdoor Signage and other engraving and signage solutions since 1979 including indoor, reception, awards, vehicle signs and braille. See video: http://www.spec-net.com.au/press/0412/arc_250412.htm.
For more information on customised engraving and printing services you can contact Architectural Signs on 9680 2151 or www.arcsigns.com.au.
Architectural Signs has continued to strive to be innovative and customer focused to such an extent that we are now recognised as one of Australia's largest trade engravers.
|