Signage for Garden and Hardware Stores Architectural Signs, Sydney

How to turn your store into a silent salesperson

Engage your customer with signs. It is difficult to find knowledgeable sales people, so signs need to be silent sellers.

Increase promotional signs in front of a display. A promotional sign increases sales by 12% over the same display with no sign. Pick hot spots in your store.

Signs can give your customers directions when staff members are not available. The sign can direct the customer to different display areas in the garden store.

Today's younger consumers will not ask where a product is; they'll just leave.

Lead your customer through your store. 65% of all sales are impulse buys. Signs will take them from the one tool they came in for to the bedding plants they hadn't seen and will buy.

80% of all buying decisions are made by women. Let all women staff members see the signs before you make your final sign decision. Use color and imagery rather than words. Customers don't really care what a rhododendron is. They want to see a photo that will pique interest.

Keep your message simple. You have less than six seconds to keep your customer's attention.

Consistency in signage with your logo and colors on every one of them reinforces what the signs stand for. Make your sign legible. Don't use a complicated font. Be sure your customer can read the sign. Pick a format, color theme and design style that fits your store's personality (*internet source).

Architectural Signs
Read more about other signage projects and effective techniques at www.arcsigns.com.au including outdoor, indoor, Eco friendly plaques, name badges and braille.

You can also view our latest video http://www.spec-net.com.au/press/0211/arc_090211.htm.

Architectural Signs has continued to strive to be innovative and customer focused to such an extent that we are now recognised as one of Australia's largest trade engravers, providing signage solutions since 1979.