Creating Effective Signs from Architectural Signs Sydney

In this tech-centric, high-paced world, we're often talking about advertising and marketing online and over mobile. But when it comes to really grabbing people's attention, sometimes a good, old-fashioned sign can be your best bet. More than half of small-business owners find in-store signage and graphics effective in attracting customers, according to the results of a nationwide survey (*commissioned by FedEx Office US).

The survey which polled more than 500 small businesses in the U.S. also showed that 64 percent of millennial small-business owners (age 18 to 34) place value on creativity in graphics and signage. By contrast, their baby boomer counterparts (age 55 and older) place higher emphasis on simplistic designs.

Whatever your preferences, the way a sign is designed can have a significant influence on a company's ability to acquire new customers.

Also 17 percent of its customers were people who did not intend to stop there but did so specifically because they saw the sign, which is well linked to their brand and overall marketing.

apartment signage
Rimex coloured stainless steel naturally etched

Who hasn't been driving down the street, stopped at a store and made a purchase, merely because they saw the sign?

To get the most out of your signage, there are three important design principles all business owners need to keep in mind when designing banners, posters and other signage.

3 Design Tips for Creating Signs That Attract Customers

1.Compelling colour

The choice of colour plays a huge part in a well-designed sign. Think of "Coke red" or "McDonald's yellow." Often, colour can help convey a brand's identity.

Studies have shown that 80 percent of the recognition of a trademark is due to its colour.

Another important consideration: trendy colours. Some business owners may feel compelled to convey their personality via signs that use current, modern colours.

Care should be taken to consider longevity when designing static signage.

high contrast shopfront signage

2. Contrast for legibility

A sign's contrast will usually determine its legibility. Contrast, therefore, is a huge factor for any engaging sign. Most signs will include either text or graphics in the foreground, with a continuous background colour. The contrast between these two items is critical to the viewer's retention of the content.

For example, you might consider a dark colour on a very light background, or the opposite of that- black on white or white on blue.

Pairing similar colours can decrease a sign's legibility. However, a weak colour contrast can be strengthened with an outline or drop shadow around the foreground lettering.

Adding a border around the text or graphic also increases reading speed.

3. Size does matter

Simply put, the larger the letter, the easier it is to read. This is especially important if you're creating roadside signage or signs that will be displayed at a significant distance, at a conference, for instance.

Different typefaces also affect legibility. While you may want a flowery script to convey a certain style, it may be difficult for people to read it over greater viewing distances.
(*Internet Source).

Architectural Signs
For more information on creating effective signs and engraving services for your company you can contact Architectural Signs on 9680 2151 or www.arcsigns.com.au

Architectural Signs has continued to strive to be innovative and customer focused to such an extent that we are now recognised as one of Australia's largest trade engravers. We have been providing engraving and signage solutions since 1979 including outdoor, reception, awards, vehicle signs and braille. See video: http://www.spec-net.com.au/press/0412/arc_250412.htm