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Design File: Yellow Diva Exhibiting at DesignEX 2011

chair

Yellow Diva unveils a designer flat pack chair
requiring no tools or glue for assembly.

Abbotsford's clever furniture design studio, Yellow Diva, will generate substantial interest at designEX 2011 when it unveils the result of its collaboration with emerging designer, C K Goff, in the form of the 2-3 Chair.

Debuting at designEX but already generating interest in UK and European markets, the 2-3 Chair crosses the divide between furniture and product. It is produced flat packed and is simply assembled with no tools or glue required.

The 2-3 Chair will be available in two sizes adult and child. Intended for both the commercial and residential markets, suitable for the home office, children's rooms and more. It is particularly suited to contemporary boutique retail environments as it presents an original and ecological in-store element and would be perfect for fashionable 'pop-up' stores or as eye-catching seating in a stylish office. The chair will also appeal to first-time home buyers, downsizers, parents and the design-savvy student.

Designed on CAD, the cutting pattern has rigorously explored the most efficient use of materials. Laser cut from 15mm Birch plywood, the ingenious design makes efficient use of a single structural material and, by introducing a scale version for children, Yellow Diva has virtually eliminated wastage from a 1220 x 2440mm stock sheet size.

The product will be packaged by top Melbourne graphic designers, 3 Deep Design, who also branded other Yellow Diva products such as FanDeck™ and SpiraLite™.

For designEX 2011, Yellow Diva has conceived an imaginative but minimal stand to present the 2-3 Chair alongside a candy-coloured capsule collection, including the ever popular WB stools.

Yellow Diva products are available directly through the design studio and most items are on display in the showroom in Abbotsford. Furniture lead times are four to six weeks. All products are locally manufactured in Melbourne. Selected products are available through NGV shops, Top3 by Design and a number of outlets nationwide. WB Series available exclusively in Australia & New Zealand through ZENITH.

As a courtesy, it would be appreciated if designEX is referenced in editorial copy.

Image: 2-3 Chair from Yellow Diva. RRP from $260.00 +GST (Adult) $170.00+GST(Child)

See Yellow Diva at Stand 1824 at designEX (Melbourne Convention & Exhibition Centre, 13 - 15 April, 2011) Australasia's premier design forum. www.designex.info

About designEX

Australasia's leading event for the interior, architecture and design industries, designEX, is in its 23rd year and continues to remain influential, dynamic, and entertaining. To allow the event to cater solely to specialist design trade, this year designEX no longer opens on Saturday and, instead, presents many highlights and innovations including the KeyNote Series, with speakers from both Europe and the USA. Stories of real life architectural projects and challenges get an airing in 'Live Profiling', 'Architectural Radar' presents an interactive architectural experience, highlighting new practices in the industry, and The Mystery Box Challenge sees four new designers in the field design a product for the bathroom. designEX visitors will also see the New Product Awards showcase, 'Decor' - a celebration of soft furnishings, textiles and decorative accessories, plus daily workshops and trend presentations. For registrations and further information, visit: www.designex.info.



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