New Product Award Winners Announced at DesignEX 2011

NEW DESIGNS TAKE THE FLOOR

DESIGNEX NEW PRODUCT AWARD WINNERS 2011 ANNOUNCED

The announcement of Australia's best new products at designEX's annual New Product Awards Celebration completed an impressive three-day exhibition.

To be eligible for the prestigious industry-judged New Product Awards, products needed to meet some tough designEX criteria. The new product must have been released onto the Australian market between October 13 2010 and April 13, 2011, be exhibited at designEX 2011 and most importantly, be available for delivery within three months of the designEX show.

"With 13 different categories from decorative accessories, lighting and furniture to flooring, building technologies and sustainability, the New Product Awards really encapsulates the absolute diversity of the show," said Danielle Fischer from Diversified Exhibitions.

Winners and finalists for the New Product Awards have been selected on the basis of excellence in design and manufacture, innovative features, ergonomic design, functionality, aesthetics, durability, versatility, safety features, commercial viability and environmental sensitivity.

Each entry is judged by a team of industry leaders who take into consideration the elements of lifecycle, relevant certification, energy consumption, product lifespan and finally environmental sensitivity for all sustainable categories. The winners of the 2011 designEX New Product Awards enjoy significant media coverage and valuable kudos.

"Since its inception in 2002 the designEX New Product Award has become one of Australia's most respected product design awards. It demonstrates our commitment to the design industry and most importantly provides a platform for Australian companies to showcase smart new designs and be rewarded for innovation by their industry" explains Danielle.

The designEX New Product Award Winners 2011

Appliances
V-ZUG
COMBI-STEAM XSL

Bathroom
HETTICH
INNOTECH P20 DRAWER SYSTEM FOR

Architectural Internal Products
ASP ACCESS FLOORS
STEEL CEMENTITIOUSAIR TIGHT SYSTEM

Building Technologies
LIFTSHOP
SUPERMAC 2 RESIDENTIAL LIFT

Decorative Accessories
THE FIRE COMPANY
ECOSMART FIRE

Doors and Windows
TOSO AUSTRALIA
TOSO CREATY DRUM ROMAN BLIND

Architectural External & Structural Products
SENTREL PRODUCTS
SENTREL

Fabrics and Prints
HOAD FABRICS
GECKO

Flooring
FORBO FLOORING SYSTEMS
THE UNEXPECTED NATURE OF MARMOLEUM

Furniture
HAFELE
KESSEBOHMER CONVOY

Internal Surface Finish
ABET LAMINATI
ABET LAMINATI CRYSTALINE

Lighting
BRIGHTGREEN
CUBE

Sustainability
BLUEBEAM SOFTWARE
BLUEBEAM® PDF REVU®

Judges for this year's New Product Awards are Geoff Fitzpatrick, Director National Strategy, Karen Baynes, Dominic Russo and Tonye Cardemone all from the Design Institute of Australia. All 70+ entrants in this year's competition currently have their new products on display in a dedicated feature area on the show floor, located in Hall x.