"The WE-EF approach to lighting shares a similar focus on manufacturing excellence, environmental responsibility and visual comfort as our own at Fagerhult. With such strong synergies between the two brands, this partnership made perfect sense to us," asserts Daniel Johansson, Managing Director of Fagerhults Belysning Sverige AB.

"When you combine our own innovations in product design and lighting control with that of WE-EF we are in the perfect position to offer our customers high quality, high performance products for virtually any exterior environment. It helps keep their processes streamlined," adds Kai Wilberg, Managing Director of Fagerhult Norway.

WE-EF Managing Director Stephan Fritzsche elaborates further; "By joining the Fagerhult Group, with its decentralised structure, WE-EF has secured its future. Specific steps like the distribution agreement made here turn this idea into an entrepreneurial reality.

"This is a great example of how the acquisition of WE-EF by Fagerhult strengthens the WE-EF global position," states Ian Cerfontyne, Managing Director of WE-EF Australia and New Zealand. "WE-EF has been strong in those markets on which we have been focused for a number of years, and there is no better example than Australia and New Zealand, where a number of our Sales Partners have been with us since our launch into the market in 1994.

"Equally there are markets where we have not achieved comparable levels of success, and where Fagerhult has good market penetration, the synergy is very evident."