Ethical Investors 2nd Annual Green Marketing Forum - Good Environmental Choice Australia

Ethical Investor's 2nd Annual Green Marketing Forum is fast approaching and we wanted to make sure you were aware of it. Held in Sydney on Tuesday 30th June and Melbourne on Thursday 1 July, this event will show you 'how to' convert green credentials into a winning brand. For GECA licensees, the conference and workshop represents a great opportunity to get the latest insights on marketing your achievements and certification.

Download the full conference agenda here;
www.dealersgroup.com.au/?doc11&event=49

This year's forum will address the following key issues;

• Is Green Marketing immune to the recession?
• Market segments and how to sell to them.
• Green Values vs Green Products: What is the best driver for your brand?
• How to convert the 'green intent' in your organisation into real green outcomes.
• Top Tips for creating a credible 'green' brand.
• Plus case studies from IBM, The Body Shop, Paperlinx, Living Edge, Visy, VicSuper and many more.

Technical Workshop - Monday 29 June, Sydney, Thursday 2 July, Melbourne (9am -12pm).

Spaces are also filling up fast at the exclusive half day interactive workshop hosted by Scott Mcdougall, CEO of TerraChoice - North America's Premier Environmental Marketing Agency.

Workshop attendees will be invited to present their company's individual green marketing challenge and Scott will help develop the right solution for their business.

Workshop topics include;

• Environmental Value Proposition (EVP). Building and understanding your EVP.
• Market Segmentation.
• Communicating your EVP, including segment-specific value translation, positioning, and the role of eco-labelling and verification.
• Greenwashing. Avoiding the pitfalls.

REGISTER NOW for the conference and workshop;
www.dealersgroup.com.au/p11_Ethical-Investor-Events.html?&event=49&page=1