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Air-Cell Insulation the preferred brand by Australian building designers


A recent survey of building designers across Australia reveals Air-Cell Insulation as the thermo-reflective insulation brand preferred by more building designers. Air-Cell National Marketing Manager, Mr. Karim Muri, says the results quantify what they have always believed "we have long believed that Air-Cell Insulation was the market leader and this survey now confirms that in black and white."

He continues, "we pride ourselves on levels of quality, conformance and technical expertise un-matched in the industry, and this survey just goes to show that the building design community truly appreciates that and values the peace of mind we deliver in our products."

Mr. Muri says that "peace of mind" is vital given the rise of imitation products in Australia from both overseas and local manufacturers, and that it is more important than ever for building professionals to be diligent in demanding quality and conformance in the products they specify: "We urge all building professionals to protect themselves and be wary of imitation products. Demand independent certification such as CodeMark to be sure of BCA (Building Code of Australia) compliance."

CodeMark is a third-party accreditation scheme managed by the Australian Building Codes Board (ABCB), and is considered the industry's highest level of product conformance. Summary of results from building designers surveyed:

  • 93% of building designers have specified Air-Cell Insulation.
  • 92% of building designers are likely to specify Air-Cell over an imitation product.
  • 78% of building designers had specified Air-Cell within the last 3 months.
  • Over 50% of building designers specify Air-Cell in 75% or more of their projects.



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