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Perspex Acrylic Retail Display for Selfridges by Mitchell Laminates

Perspex Acrylic Retail Display for Selfridges by Mitchell Laminates

Selfridges was named the Best Department Store in the World 2018 at the Global Department Store Summit in London - and there's no question why. All four of their impressive stores are flooded with extravagant exhibitions of the world's most desirable brands. A one-stop shop for luxurious retail therapy and products presented in the most imaginative displays, often featuring Perspex® acrylic in their ground-breaking visual communications.

Located in the heart of Manchester city centre, it's not the first time that Selfridges Exchange Square store has appointed Floreeda Fabrications to create a bespoke in-store display, but this could be their finest to date.

Team Floreeda specified Perspex® acrylic as the material to produce three huge centre-pieces to celebrate the launch of Selfridges brand-new eyewear campaign, Eye See: see the world differently. It is yet another striking campaign that steals your attention immediately upon entering the store, with each structure maintaining a continual movement.

Every component created for these moving sculptures involved expert fabrication techniques and advanced solutions to ensure the department store's vision became a reality.

Presented in the left entrance window, visitors see a large-scale rectangular box made from Perspex® Vario Lagoon Green, centre-balanced on a triangular plinth, creating a pivot for the box to 'See-Saw' up and down and encouraging (Eye)balls to scurry back and forth.

The right-side window features a rotating 2-metre high hour-glass container made using Perspex® Vario Honolulu Pink; once again housing (Eye)balls that shuffle around the casing, grabbing the onlookers attention.

The third and final piece literally takes 'centre-stage', presented in the middle of the stores' entrance walkway. A giant square case made from Perspex® Clear (cast) measuring 1600mm, was laser cut with hundreds of ventilation holes and positioned on top of four industrial-sized upward facing fans; kicking up a storm within the box and encouraging many multi-coloured flecks to fly out of control. The box showcases just one selected product for Selfridges, on a pedestal made from Perspex® Vario Tropical Yellow, yet another eye-catching tint from the Perspex® colour range.

Floreeda captured part of the manufacture and installation of the project in this video.

Take a look at more case studies which harness the creative potential of Perspex® acrylic.

Mitchell Plastics is the authorised Australian and New Zealand distributor for Perspex® acrylic.

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Mitchell Laminates Profile

03 9558 0800

32-38 Redwood Drive, Dingley, Vic, 3172

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Mitchell Laminates Profile

03 9558 0800

ENQUIRE HERE

ENQUIRE NOW






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