Why Choose JPS Texture Coating

Clients love nothing more for their homes and property façades to be presentable and visually pleasing. If your client's current house paint has seen better days, then it's time for an overhaul. However, before your client opts for paint, yet again, help them consider the various benefits they can get from choosing JPS Coatings' texture coating instead.

The important factors to consider in choosing products for exterior applications include waterproofing, flexibility or adaptability to sudden temperature changes and resistance to colour fading and dirt.

Here's a closer look at the differences between texture coating and paint.

Energy Efficient
The potential energy saving capabilities of texture coating can be linked to its inability to absorb heat and ricochet ultraviolet rays. The thick protective layer of texture coating prevents the infiltration of cold air and extreme heat. The components of texture coating contain a distinct reflective pigment capable of deflecting the sun's harmful rays off the surface of the exterior wall.

Whereas with ordinary paint, it can absorb the sun's ultraviolet rays transferring heat to the home interior.

Waterproof and Permeable Membrane
Texture coating provides a high-quality finish that is waterproof yet permeable. Water can't penetrate from the OUTSIDE because of the rough and uneven surface of texture coating. Water droplets will just bounce off quickly instead. Texture coating allows the house or any structure "to breathe". This helps protect the wall against mould and mildew growth especially in a humid environment. Texture coating is a permeable membrane, which means it allows the moisture build up or dampness produced on the interior walls to dissipate in the air through the form of vapour.