Tru-Colour LED Lighting with Loomi from Brightgreen

Brightgreen launches Loomi
super-efficient kickass LED lights that keep you looking good

Melbourne based premium LED lighting brand Brightgreen launches its newest venture, Loomi; affordable Tru-Colour LED lights for kickass no-frills everyday illumination.

So, let's get this straight: Loomi is like no other lighting brand on the market. Firstly, we care about looking good. We know it's not cool to admit it, but hey, #YOLO, so you might as well look your best whenever you can. And besides, doesn't everyone care? Just a little bit? And when's the last time you saw someone 'cool' actually having fun?*

Your idea of looking good might be different to ours, and that's fine. In fact, that's better than fine- that's great! That's what makes Earth such an exciting planet to live on. There is one thing that unites us, however. You guessed it! EYES. Eyes give our brains the information to decide what looks good and what doesn't. And to do that, eyes need light.

Loomi lights emit something called Tru-Colour light, which is better than all the other sub-standard LED-generated light that's out there, invading your eye-space. Tru-Colour is a fancy way of saying that the light generated by Loomi lights makes you look better-more like the 'true' you. It's a fancy science thing that our friends at Brightgreen developed and, because they design our products, they added it in as standard.

How does Tru-Colour work? Where regular LEDs illuminate only eight colours, Tru-Colour lights illuminate fourteen key colours. That's SIX MORE COLOURS! As a result, they are scientifically proven to produce a 'better' white light-one that is made up of almost all of the colours of the visible spectrum.

Their ability to pick out these extra six colours is super-important when making spaces and the people in them look their very best. Remember the first time you put on 3-D glasses, or saw the hidden pattern in a Magic Eye? Tru-Colour is like that.

* With the exception of Bill Murray. Obviously.

While we care about looking good, we also care about the environment, saving the dolphins and a bunch of other stuff. So, not only does Loomi give you Tru-Colour as standard, you also get:

• Eye-popping brightness: You'd better have your Ray-Bans at the ready! Loomi lights generate eye-popping brightness at the flick of a switch, meaning there's never a dull moment.
• Dolphin-saving efficiency: We told you that we care about those dolphins. Loomi lights are great at turning electricity into light, which means cheaper power bills, a happier planet and less dead dolphins. Everyone's a winner!
• Tortoise-worthy endurance: Loomi lights are the tortoises of the LED world-they basically live forever. Well, not quite forever, but at least 35,000 hours, which equates to 15 years of daily usage (or 4 years if you are like our engineers, who never sleep).

Our first baby: the 12W ceiling light

The first product to be launched by Loomi is our 12W ceiling light. It is infinitely superior to a regular 50W halogen light, which it's designed to replace, and so easy to install that even your gerbil could do it.

This is usually the point in the press release where we give you all the need-to-know information about the product but saying it's all on our website, here's a picture of a pug in a wig instead:

(Aw, look at his little pug face! He wants you to go to the website.)

Like what you're reading? Then join the Loominati.

We don't know who you are (yet). We don't know what you want (okay, we do-you want to join our ranks). But what you will have is a very particular set of lighting sales skills; skills that make you the ideal Loomi stockist or sales representative.

Yup, that's right, we're on the lookout for Loomi partners-in-crime. Know anyone who's a total ninja badass? Hook them up with our number.

For more product information, inappropriate dad jokes and reassuring advice, contact us via hello@loomi.co or visit Loomi.co.